Marketing and sales perspective, language comprehension is important for targetingĬustomers around the world. Users in other countries are struggling to hold a conversation with voice technology as well, which indicates there needs to be an improvement in the way voice devices comprehend different languages. Voice assistants have risen in popularity in recent years, with 2 in 5 adults using voice search daily. According to a study, 79% of people with regional accents alter their voice to make sure they are understood by their digital assistants. In the UK, for instance, people with regional dialects find it hard to speak to audio devices like Siri and Alexa. Ever had a conversation with a voice assistant and found it’s been unable to understand your accent? If so, you’re not alone.
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